Perimeter Advertising is a unique and prestigious opportunity, ideal for addressing the captive audience of the Barclays Premiership on a regional, national and world-wide basis.

With an average audience of 24,000 people attending each game, as well as the realistic possibility of your advertising appearing on the Television and in National newspapers, the potential audience for your advert is truly immense.

Key points consider
-Advertising boards range in size from 5ft x 2ft to 18ft x 2ft

-450,000 people are due to attend the Madejski Stadium this season to watch the Royals play

-Reach an average of 1,300 corporate hospitality guests each game, many of which are key decision makers within their company

-Regional, National and word-wide TV coverage achieved through 13 cameras at each Premiership game as well as 30 still cameras for national and regional press

-Audiences to Barclays Premiership broadcasts contain a high proportion of ABC1s

-The Barclays Premiership is broadcast in 203 territories including the UK

-An estimated 611 Million homes world-wide receive the channels that broadcast Barclays Premiership football

-More than 50% of football fans can recall perimeter board branding after watching a game on television*

-Average world-wide weekly TV audience of 76.7 Million throughout the season

Pricing Structure
Advertising are purchased on a seasonal basis and the pricing for perimeter boards range from £1,750 - £7,500 + VAT (depending on positions); this price includes the production of the board itself.

Pro rata rates also apply for less than a whole season.

* This finding derives from a report carried out by S-COMM entitled The Effectiveness of Football Sponsorship Summary Report (2001)

Reverse-Side Perimeter Advertising
Reverse-side perimeter advertising is the perfect way to address the attentive audience within the prestigious West-Stand of the Madejski Stadium.

With a capacity of approximately 7,300, reverse side West-Stand perimeter advertising is a fantastic way to reach a large amount of people from various business sectors.

Key points to consider
? Full colour perimeter advertising at 19 Barclays Premiership games and Cup games free of charge

? Reach 7,300 people at every game - a cumulative audience of 138,700 people

? In full view of 1,300 hospitality guests at each Barclays Premiership game from the following hospitality packages:

- Directors Box - 28 Executive Boxes
- Royals Suite - Executive Club
- Vice Presidents Lounge - Premier Club
- 1871 Lounge - 106 Club
- Cilantro - Match, Ball and Associate Sponsors
- Boardroom

? Total advertising space of either 126ft x 2ft or 252ft x 2ft

Pricing Structure
252ft x 2ft - production cost of £2,200, total cost £12,000+VAT
126ft x 2ft - production cost of £1,085, total cost £7,000 +VAT

Pro rata rates also apply for less than a whole season.

For more information, contact Richard McCoull on rmccoull@readingfc.co.uk / 0118 968 1302 or Kevin Hall via khall@readingfc.co.uk / 0118 968 1303.